An appraisal of ethical advertising practices on consumer evaluation of product quality: Evidence from a beauty product in Abuja.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Ethical advertising practices are essential in influencing how consumers evaluate product quality, particularly in the beauty industry where trust and authenticity are paramount. In Abuja, beauty brands strive to convey not only the efficacy of their products but also their commitment to ethical values through transparent advertising. Ethical advertising involves honest communication of product benefits, accurate representation of product performance, and adherence to ethical marketing standards (Okafor, 2023). Research shows that consumers are more inclined to perceive a product as high quality when the advertising is credible and ethically sound (Ibrahim, 2024). However, challenges arise when promotional materials exaggerate benefits or fail to align with actual product performance, resulting in consumer distrust and a diminished quality evaluation. This study appraises the impact of ethical advertising practices on how consumers evaluate the quality of a beauty product in Abuja. By examining the alignment between ethical claims and consumer perceptions, the study aims to provide recommendations for enhancing advertising credibility and fostering long-term consumer satisfaction (Adebayo, 2025).
Statement of the problem
Beauty brands in Abuja face significant challenges in ensuring that their advertising practices are perceived as ethical, which directly impacts consumer evaluation of product quality. When ethical standards in advertising are compromised, consumers may doubt the reliability of the product, leading to a negative quality assessment and reduced purchase intent (Okafor, 2023). The disconnect between ethical claims and actual product performance undermines consumer trust, thereby affecting overall brand reputation (Ibrahim, 2024). This study seeks to investigate the impact of ethical advertising practices on consumer product quality evaluation and to propose strategies for improving the alignment between advertising messages and product performance (Adebayo, 2025).
Objectives of the Study
To evaluate the impact of ethical advertising on consumer quality evaluation.
To identify the factors that influence ethical perceptions in beauty advertising.
To recommend strategies for enhancing ethical advertising practices.
Research Questions
How do ethical advertising practices affect consumer evaluation of product quality?
What factors contribute to consumer perceptions of advertising ethics?
What strategies can improve the credibility of beauty advertising?
Significance of the study
This study is significant as it examines how ethical advertising practices influence consumer evaluations of product quality in the beauty sector. The findings will assist beauty brands in Abuja in refining their advertising strategies to enhance transparency and authenticity, thereby boosting consumer trust and product satisfaction (Okafor, 2023; Ibrahim, 2024). The recommendations will support the development of ethical marketing practices that foster long-term brand loyalty (Adebayo, 2025).
Scope and limitations of the study
The study is limited to a beauty product in Abuja and focuses exclusively on ethical advertising practices and their effect on consumer quality evaluation. It does not extend to other industries or regions.
Definitions of terms
Ethical advertising practices: Marketing communications that adhere to standards of transparency and honesty.
Consumer evaluation of product quality: The process by which consumers assess the excellence of a product.
Beauty product: An item designed for cosmetic or skincare purposes.
Related Project Materials
THE IMPACT OF ACADEMIC LIBRARY FUNDING ON RESOURCE ACQUISITION AND SERVICE DELIVERY IN NORTHERN NIGERIAN UNIVERSITIES
Background of the Study
Academic libraries serve as critical infrastructures in universities, providing the necessary resou...
An Investigation of the Nutritional Status of Pregnant Women Attending Antenatal Clinics in Sokoto State
Background of the Study
Pregnancy is a critical period during which maternal nutrition plays a fundamen...
ASSESSMENT OF THE EFFECTIVENESS OF PERFORMANCE APPRAISAL EXERCISE IN THE PUBLIC SERVICE
ABSTRACT
In this study, our focus was to carryout a critical analysis to assess the effectiveness of pe...
The Effect of Changing Rainfall Patterns on Agricultural Health Risks in Sokoto State
Background of the Study
Climate change has led to significant alterations in rainfall patterns, with prof...
STUDIES ON IN-VIVO ANTIOXIDANT AND HEPATOPROTECTIVE PROPERTIES OF CITRUS SINENSIS (L.) OSBECK PEEL EXTRACT IN WISTAR RATS
ABSTRACT
Citrus sinensis is the commonest, most widely cultivated and consumed citrus fruit. Large amounts of peel wastes are formed when...
Design of a Digital Learning Environment for Teaching Programming to Beginners in Abuja, FCT
Background of the Study
The rapid expansion of the digital economy has created an increasing demand for programming skills...
The Impact of Blockchain Technology on Tax Administration in Nigeria: A Case Study of the FIRS
Background of the Study
Blockchain technology, a decentralized and immutable ledger sy...
An Examination of Strategic Investment Decisions and Financial Performance: A Case Study of Microfinance Banks in Bauchi State
Background of the Study
Strategic investment decisions are crucial in determining the...
The Effect of Inflation on Disposable Income in Nigeria
Background of the Study
Inflation is a critical determinant of economic well-being, particularly as it affects disposable...
The impact of online learning resources on students' academic performance in Uyo Local Government, Akwa Ibom State
Background of the Study
Online learning resources have become integral to modern education, especially in...
